A women owned hair care business that is taking the reins is Briogeo. One of the top selling hair care brands in Sephora is ran by a woman named Nancy Twine. Briogeo makes lightweight hair care products that includes; shampoos, conditioners, hair masks, supplements, finishing, brushes, and more. Nancy’s meaning of the word Biogeo is split into two parts. “Brio” is Italian which means vibrant and full of life. “Geo” is also a Latin word meaning “of Earth and nature”.
Nancy says, “We should treat our hair the same way we treat our skin; by nurturing it with ingredients that detoxify, hydrate, and protect.” This woman entrepreneur is no stranger to the beauty space, as she became her town’s beauty guru in her teens.
How Nancy Twine Started Briogeo
It was after Nancy turned 21 that she moved to New York City and ditched her homemade hair care essentials. Once arriving the city, Twine bought a variety of store brand hair products. It was at this moment where she realized that the natural hair care products didn’t live up to her expectations.
Nancy then visited her new studio apartment with a bunch of her grandmother’s beauty recipes. The business woman gathered a team of chemists to create her product and execute her long held dreams. Briogeo Hair Care was now founded and Nancy’s vision was about to take hold. It was at this point where the main goal for Briogeo was to create a natural based yet effective hair care products.
Briogeo’s 6-free Hair Care
Briogeo takes pride in making their hair care products clean and natural. Thus the women owned hair care business achieved free of harsh sulfates, silicones, parabens, phthalates, DEC and synthetic color. All the hair care products available are 90 to 100 percent naturally derived. The recipes that reside in Briogeo are formulas that are cruelty-free, gluten free, and vegan.
Briogeo’s Personalized Hair Care Collections
Briogeo’s website features a unique tool that allows them to personalize a line of hair care products for you. You can take their ‘hair quiz’ to find out how they can customize your package. Biogeo can help you maximize your hair health with their variety of products. Many users have reported the following benefits of Briogeo’s hair care products.
- Soothing a dry, flaky scalp
- Defining curls
- Smoothens frizzy hair
- Nourishing parched locks
- volumize thin hair
Briogeo Hair Care Collections
Briogeo has plenty of products to choose from including shampoos, conditioners, supplements, brushes, hair masks and more. Their popular ‘collections’ is a pack of hair care products that aim for a specific hair concern. Below are the different collections that Briogeo offers.
Don’t Despair, Repair!
This clinically proven collection contains rosehip oil. almond oil, algae extract, and b vitamins. Helps restore dry hair.
The Scalp Revival collection provides benefits of Binchotan charcoal, biotin, tea tree oil, and witch hazel to calm irritation and flakes.
This particular collection is formulated with rice amino acids, quinoa extract, shea butter and avocado to provide hydration.
Farewell Frizz hydrates and restores hair with a unique blend of rosehip, argon, and coconut oils to combat frizz.
Experience Briogeo’s superfood-infused hair care products that nourishes and moisturizes your hair. Adds shine to dull hair.
Blossom & Bloom
This hair care collection focuses on immediate volume with the power of maltodextrin and ginger.
Be Gentle, Be Kind
This collection is a hypoallergenic, fragrance and essential oil-free that nourishes and hydrates hair.
B. Well beauty essentials collection nourishes your follicles for healthier hair, brows and lashes.
My review for Briogeo’s hair care products extends to personal and researched testimonials. Briogeo Hair Care has proved to be a fan favorite given their mission to outperform the natural hair care market. Their extensive collection are customizable to your particular hair needs including dry scalp, frizzy hair, and more. Visit their website or find them on Amazon!